Our Story

About NewGenIT.ai

We're practitioners, not pundits. We built this company because we saw too many businesses left behind by the AI wave not because they lacked ambition, but because they lacked the right partner.

Our Mission

Empowering Every Business with AI

NewGenIT.ai was founded on a simple belief: enterprise-grade AI shouldn't be reserved for the Fortune 500. The same technology that's transforming the biggest companies in the world can and should be accessible to ambitious businesses of every size.

We specialise in AI automation solutions helping organisations implement cutting-edge technology from strategy through execution and scaling. We don't sell hype. We deliver outcomes: faster processes, reduced costs, better customer experiences, and new capabilities your competitors don't yet have.

Our team has built AI systems for logistics companies, e-commerce brands, professional services firms, and SaaS startups. Every engagement starts with understanding your business deeply, then crafting AI solutions that actually fit not generic tooling retrofitted to your problem.

What We Stand For

Our Values

These aren't wall art. They're the principles that shape every decision we make and every system we build.

Outcomes Over Outputs

We don't measure success in lines of code or features shipped. We measure it in business results time saved, costs reduced, revenue generated. If it doesn't move the needle for your business, we don't build it.

Radical Transparency

No black boxes, no buzzword fog. We explain every technical decision in plain English, share what's working and what isn't, and give you complete visibility into your AI systems always.

Built to Last

We engineer for the long term not for the demo. Our AI systems are designed to scale gracefully, degrade safely, and evolve with your business. No technical debt time bombs.

Genuine Partnership

We act as an extension of your team, not a vendor at arm's length. We're invested in your success because our reputation is built on your results. Your wins are our portfolio.

Responsible AI

We build AI that is secure, explainable, and compliant. Human oversight, data privacy, and ethical guardrails aren't afterthoughts for us they're built into every system from the first line.

Relentless Progress

The AI landscape evolves fast. So do we. We invest in our own skills, track the frontier research, and continuously update your systems so you're always operating with the best available technology.

The People Behind the Work

Meet Our Team

A tight-knit team of AI engineers, solution architects, and business strategists who love solving hard problems.

Miguel dos Santos

Miguel dos Santos

CEO & Founder

South Africa

Entrepreneur and AI strategist driving the vision behind NewGenIT.ai helping businesses of all sizes implement AI from strategy through execution and scaling.

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Laurence Van Zyl

Laurence Van Zyl

Operations Manager

South Africa

Keeps NewGenIT.ai running at peak efficiency overseeing client delivery, internal operations, and ensuring every project is delivered on time, on budget, and to specification.

LinkedIn
Jasen Hollaway

Jasen Hollaway

AI Solutions Specialist

USA

Bridges technical AI capabilities with real-world business problems designing, testing, and deploying AI solutions that create tangible, measurable value for every client we work with.

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Spike Ashworth

Spike Ashworth

Senior AI Voice Agent

United Kingdom

Specialist in AI-powered voice agents and conversational AI systems, transforming how businesses communicate with their customers through intelligent, natural-sounding voice automation.

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Team Certifications

Developing an AI/ML Data Strategy: Aspects of a Robust AI Strategy
COURSE COMPLETION
AI in the Workplace
COURSE COMPLETION
ChatGPT Prompt Engineering Examples & Use Cases
COURSE COMPLETION
Generative AI Foundations: Ethical & Responsible Use of AI in IT
COURSE COMPLETION
Discovering Copilot for Windows 11
COURSE COMPLETION
Ethical, Privacy, & Intellectual Property Considerations for ChatGPT
COURSE COMPLETION
Generative AI and Its Impact to Everyday Business
COURSE COMPLETION
Responsible Use of AI
COURSE COMPLETION
Leading in the Age of Generative AI
COURSE COMPLETION
Prompt Engineering: Generative AI for Reconnaissance
COURSE COMPLETION
Learning completion
GenAI Academy: Yellow Belt Level 1
Gen AI Academy
Learning completion
GenAI Academy: White Belt
Gen AI Academy

Want to Work With Us?

Whether you're a client, partner, or potential team member we'd love to hear from you.

Get in Touch